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Transcultural Marketing for Incremental and Radical Innovation

Rp1.165.500

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Description

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition.

Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.

Additional information

Weight 1750 g
Dimensions 8,5 × 1,2 × 11 cm
ISBN-13

9781466647497
Bidding

Hardcover
Content

588
Publisher

IGI Global; 1 edition (November 30, 2013)
Author

Bryan Christiansen
Language

English

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