Journal of Marketing [A La Carte]
Rp1.673.500
Please note that this journal is not the complete set. The stated price is only for one issue, for selection only from the following available issue(s):
Vol. 82/No. 3/May 2018
Vol. 82/No. 4/July 2018
Only 1 left in stock (can be backordered)
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Description
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.
Additional information
| Title | Journal of Marketing (JOM) |
|---|---|
| ISSN | 0022-2429 |
| E-ISSN | 1547-7185 |
| Author | Evert de Haan, P.K. Kannan, Peter C. Verhoef, and Thorsten Wiesel |
| Publisher | American Marketing Association |
| Frequency | 6 issues per year |
